RE...This has6 Mar 2019 09:48
9.15am: S4 Capital confirms media speculation; Miriad rises after bagging French TV contract
S4 Capital PLC (LON:SFOR), the company marshalled by ousted WPP founder Sir Martin Sorrell, has confirmed it is in talks about a possible acquisition.
Given Sorrell’s track record at WPP, it would be more of a surprise were S4 not in talks about a possible acquisition but be that as it may, the company has responded to media speculation by confirming it is talking to the owners of several digital marketing services businesses.
READ: Sorrell wins €300mln bidding war with ex-employer WPP for MediaMonks
“The possible transaction, if consummated, would be in line with the company's stated strategy of creating a new era, new media solution embracing data, content and technology in an always-on environment for global, multi-national, regional and local clients and for millennial-driven digital brands,” the statement said.
There was no mention there of cheesing off WPP as well, but some of us take that as read.
The shares were up 5p at 122.5p.
Sector peer Miriad Advertising PLC (LON:MIRI) was up 1.5p at 21p after it won a contract with TF1 Group, the largest commercial broadcaster in France, and the most viewed television channel in Europe.
What, more widely viewed than Dave?
It is a two-year contract and that is about all we know, as the stock market announcement was brief