More Icing on the cake20 Dec 2021 18:03
this is a huge commercial deal indeed when the MM finally let it go
on it's merit, and future potential, and stop the flip flopping
as i don't think anyone is selling for a 5% swing surly?
Advertisers: Azerion’s advertising technology provides advertisers with maximum
engagement with hundreds of millions of players and consumers, generating strong
brand performance and measurable results in a brand safe environment; and
? Consumers: Azerion’s platform features some of the most popular global social
gaming franchises, including the immersive multiplayer games Habbo Hotel and Hotel
Hideaway, the social poker game Governor of Poker, along with a portfolio consisting
of 16,000+ game titles and 425+ million unique monthly active users across all its
products, including through its digital publisher network.
? In serving its customers, Azerion works together with two partner constituencies: digital
publishers and game creators, and has strategic partnerships with the likes of Ubisoft,
Microsoft, and Amazon, and operates thousands of casual, free-to-play games for all ages.
Amongst Azerion’s digital publishers are companies such as Apester, Mediavine, Dailymotion,
Zeasn, Polaris Media, Aller Media. They also count amongst their customers brands like
Pepsi, Bank Norwegian, L’Oréal, McDonald’s, Volkswagen Group and Ikea.
? Azerion generates revenue in two principal ways, firstly through advertising spend across its
platform and secondly through in-game purchases across its premium games (approximately
22% of 2020 reported revenue), with additional revenue coming from AAA game distribution.
? Azerion benefits from two secular trends, namely audiences embracing digital games as a
fast growing form of entertainment and advertisers looking for “brand safe” digital inventory.
? Azerion’s reported revenue and adjusted EBITDA increased from €127 million and €8 million
in 2018 to €195 million
try again tomorrow see what happen
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