RE: RNS - 3 Year Contract!15 May 2023 08:39
Also this study carried out by both, also shows the technology is very effective with 31% increase in ad awareness, this is a big number!
Mirriad and Univision have studied the positive effects of in-content advertising for brands across a variety of KPIs including awareness, affinity, intent, consumption and spend. Notably, in-content advertising to multicultural audiences was shown to increase ad awareness by 31 percentage points and spend by 15 percentage points.