RE: Telegraph3 Jun 2018 14:27
Unfortunately hes not the most liked footballer, but regardless it will get people looking at the boohoo man range. I did see there was a night in London revealing the range and Antony joshua was there so that's good publicity. (If they could get someone like AJ that would put booman into 5th gear)
If you look at booman the clothing is quite bad and solely aimed at the street/urban market. I think they should get the clothing line similar to Zara man, some really nice casual/smart clothing at reasonable prices.
Another good Idea I thought about is for boo to keep an eye on how well love island goes this year and to get the final bunch to promote boo when they get out. They will only have about 3 months of fame after BUT they will be the top people in the public eye. Same for booman.