amazon to boost west end 30 Sep 2015 10:47
At the start of March, a study revealed the West End contributed £51.25bn to the UK economy in 2014, with Victoria Beckham among the brands to open in the London district, while theatre ticket purchases rose by 6.5 per cent.
This has the potential to increase significantly now, as Amazon has turned its attention to the entertainment hub of the UK capital by expanding its Amazon Local channels to process bookings for all West End theatre shows.
Geraldine Wilson, general manager at Amazon Local UK, said: “Amazon Local has become a one-stop destination for the very best in entertainment, dining, travel and beauty experiences across the UK.
“The West End is a British institution, and now, our customers can choose from any show and book in just a few clicks, enjoying the glitz and glamour of London’s West End, all bookable in less than a minute.”
Read more on the West End:
Charlie and the Chocolate Factory uses golden tickets to award work placements
Wonder Woman inspires sisters who quit law to open female-friendly West End e-cigarette bar
According to Amazon, Local customers can book tickets seven days a week, with millions of tickets available for all 48 West End shows. It highlighted that the area attracts upwards of 14m guests annually, making it the largest district in the world, so will likely be hoping visitors will use Local to make bookings regardless of their location.
In attempt to drive adoption, the company is offering introductory rates to customers on all shows between 24 March and 31 May. This latest move comes as the 2012-launched product now operates in 24 regions across the UK, and it's seemingly hoping to act as a one-stop shop for people booking hotels and restaurants with Local.