RE: BIDS2 Jul 2021 11:27
Bidstack's technology has made targeted in game advertising available to buy programmatically, for the first time, unlocking the worlds digital advertising budgets for gaming studios while enhancing the realism of gaming environments by injecting brand messaging seamlessly into appropriate spaces within the virtual worlds.
Bidstack is now working with over 20 games including five games across three AAA game studios such as Sega, Codemasters and Ubisoft. A further six AAA games are available to the Company through partnership agreements. It also has six new esports team collaborations and has signed VR game studio, Rezzil, a leading platform for training elite footballers. It is operating in genres covering racing, stadium and open world environments.
The Company has established a sales network in core markets and is working with the world's leading brands across verticals such as consumer packaged goods, financial services, telecommunications, technology, retail and luxury. The UK and US are core markets for its direct sales team made up of eight sales people split between agency and brands. It has signed five agreements with the largest agency holding groups. Campaign sizes and briefs are growing due to the rising adoption of in-game advertising supported by Bidstack's brand uplift studies.
Bidstack is playing an active and vocal role within the IAB, the industry body, and with third parties to define a new ad category. Bidstack was the first multi-platform in-game advertising company to gain IAB Gold Standard 1.1. Bidstack has signed with Moat by Oracle to verify its ads are free from invalid or fraudulent activity and is also working with Nielsen and Comscore.
Bidstack has rolled out an accreditation programme to educate and certify partners in non-core markets and has now signed up over 25 new partners to its approved partner network, enabling local brands to reach gamers, and extending the reach of its direct sales network to monetise non-core markets.
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