RE: New MP Velocity Ultra Range16 Feb 2026 22:05
Clothing is a high-margin category - these are extracts from recent conference calls:
While whey commodity prices have remained elevated year on year, we continue to diversify our channel and category mix with high-margin categories like our activewear range, delivering excellent growth in 2025 and is set to exceed 15% of Myprotein’s revenue mix in 2026.
John, you’re right that the sportswear category is seeing exceptional growth and also really strong margin progression as well. To such an extent, it’s quite quickly becoming our highest gross profit category. At this rate, it’s right up there pushing the likes of vitamins, which is a very high gross profit margin. It’s a deliberate strategy that we’re building upon where obviously Whey protein as a core category remains super important for the consumer, but it’s one of the lower margin categories, especially when you consider potential for whey volatility. There are a number of ways we’ve been tackling that over the past couple of years, and clothing is one of those. The bitumen build out is another. The offline partnerships, the licensing as well, is really key.
THG Nutrition delivered its fourth consecutive quarter of revenue growth (+12.2% (excluding Asia)), largely driven by pricing and strong growth in adjacent categories notably offline retail and gross margin accretive activewear and creatine. Growth in activewear (c.12% of online sales vs c.8% FY 2024) further diversifies both revenue and the addressable customer base, with over half a million women's leggings sold during the year.