RE: Jsi24 Jul 2015 12:05
Exactly hobione. When you look at such a company, you may decide that the SP is low because they have declining fortunes and an uncertain future. However, once you've bought into them then it suddenly becomes a great company with an artificially low SP and is just waiting for people to realise its potential :-)
I bought In here based on my belief in the latter, but fully appreciate that the former may prove to be true. The dividends and the lack of bad news swung it for me, but when all's said and done it's a gamble.