RE: Impressive buys9 Mar 2023 13:31
Jamrock, I’m heavily invested here by my modest fortunes. 5 figures, it’s an awful lot of money to me. Nobody wants this share to go beyond 3p onwards more than me. (Except perhaps you lol) But for the sake of the conversation on our share, I have to try give balance.
Who is buying out MHC? I’d argue a larger competitor would be paying for the email database and customer data more than the products that haven’t sold, nor the covid tests that may or may not have a life span, whose impressive revenue probably won’t justify a buyout with the profit it actually generates.
I was majorly impressed with the journey to acquisition, to part of the covid approved, to the revenue, to the announcement of exciting new diversification. But respect is earned and then must be maintained.
I can not respect the delays, that lead to launching our product late, overshadowed by cost of living news. I can not respect the marketing efforts and lack of sales. I can’t agree with words like “prudent management and execution”.
They’ve tapped into something that works well, and are deciding to ostrich with heads in the sand with that. Yes the income has been used to diversify, but only previous customers will know about them via emails.
If they are pushing them hard exclusively via marketing emails, and are about to push another half dozen again, I would be anticipating a heavy unsubscribe percentage. Which will devalue the database.
The fact is they are not delivering and executing on the things you’ve said, The things that at the time convinced me to average down, repeatedly to now tie up well over 5 figures of my money for 2 years. (Fifth of a decade)
My money has now moved to being worth over half its total value. Which is ridiculous! We haven’t had an ODX GDR scenario, in fact the OPPOSITE!
I did not invest in this, with the expectation that products would arrive potentially overpriced, under advertised, under marketed and late. To focus on releasing another half dozen without working out how to sell the first half dozen, is unhinged. And this half arzed effort is being reflected in the share price.
At this stage I’d be expecting regular RNS announcing sales partnerships, daily social media / PR posts, social media advertising. The reality is a small team of 12 up in cardiff, including a Chief Digital Officer likely on 6 figure salary, who clearly has more experience with the fluff generated in his navel, than he is with representing us nationally.
I hope MHC read forums and take our thoughts into consideration. The MHC board is all a bit too nice, and recycled positives about revenue and the future.
Yada Yada Jam Tomorrow. Let’s have some accountability and pro active behaviour that got the company to this good position it finds itself in to begin with.