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WPP Buys Majority Stake In Brazil's 3yz Marketing Digital

Thu, 18th Feb 2016 11:04

LONDON (Alliance News) - Media buying-giant WPP PLC said Thursday it has bought a majority stake in Brazilian online social and content marketing agency 3yz Marketing Digital Ltda.

WPP acquired the stake via its wholly owned global marketing communications company Oglivy.

3yz is based in Porto Alegre with an office in São Paulo, and will operate as part of Oglivy Group Brazil.

WPP did not provide any financial details of the acquisition.

Shares in WPP were down 0.8% at 1,469.00 pence Thursday morning.

By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews

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