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UK consumers embrace Black Friday discounts, shop early for Xmas

Tue, 07th Dec 2021 00:01

By David Milliken

LONDON, Dec 7 (Reuters) - British consumer spending picked
up in November, boosted by earlier-than-usual Christmas shopping
and a recovery in spending at pubs and restaurants before news
of the Omicron variant of the coronavirus, industry surveys
showed on Tuesday.

The British Retail Consortium, a trade body representing
major high-street retailers, said total sales in November were
5.0% higher than a year earlier, the biggest annual increase
since July and up from an increase of 1.3% in October.

Separate credit and debit card data from payments provider
Barclaycard showed consumer spending - which includes things
such as eating out and travel, as well as shopping - was 16.0%
higher than in November 2019, before the pandemic.

Consumer demand has been fairly resilient in Britain through
the pandemic, as household incomes were supported by government
measures. But there have been big shifts within sectors - with a
large chunk of retail spending moving online, and only partly
reversing when shops reopened.

Travel remains depressed, with spending on plane tickets
22.1% below its level two years ago. Restaurant spending was
4.3% down compared with November 2019, compared with an 8.3%
shortfall in October, Barclaycard data showed.

Overall non-essential spending grew at its fastest rate
since the start of the pandemic, up 17.7% from two years before.

However, economists forecast that households' disposable
income will become increasingly squeezed in coming months as
inflation picks up further and payroll taxes rise from April,
complicating the task of the Bank of England which is due to
consider whether to raise interest rates next week.

BRC chief executive Helen Dickinson said November's boost in
spending partly reflected Black Friday sales promotions
beginning earlier in the month than previous years.

"As people prepared their wardrobes for the cold weather
this winter, consumers took advantage of discounted clothing,
shifting the focus of Black Friday from just electronics and
household appliances," she said.

Like-for-like sales, a measure which adjusts for changes in
retailers' floor space, were 1.8% higher than a year before,
compared with a 0.2% drop in October.

Four in 10 consumers surveyed said that they were doing
their Christmas shopping earlier than before, Barclaycard said.

"The arrival of Christmas markets and lights across the UK
brought some festive cheer to the retail, leisure and
hospitality sectors in November, while the return of darker
nights and colder evenings saw Brits spend more on at-home
pursuits," Barclaycard executive Jose Carvalho said.
(Reporting by David Milliken, editing by William Schomberg)

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