(Alliance News) - WPP PLC on Monday confirmed it has entered into discussions with private investment firm Bain Capital to dispose of a majority shareholding in data firm Kantar.
Such a deal would value Kantar as a whole at a headline enterprise value of USD4 billion.
Bain Capital's proposal is subject to negotiation, the FTSE 100-listed advertising and marketing firm said, adding that there is no certainty these discussions will result in a transaction involving Kantar.
WPP shares closed 2.2% higher at 1,012.00 pence each in London on Monday.
WPP (WPP)
