(Alliance News) - Pelatro PLC said Tuesday it has launched a new version of its flagship mViva platform.
mViva platform collects data on subscribers in real-time to facilitate mobile advertising by allowing businesses to target individuals with personalized advertising.
The marketing software firm said the new version, V6, has several new advanced features compared to the previous version launched in 2018, "reflecting the rapid evolution of group's software products".
"The platform has always been advanced, in comparison to similar products from other vendors, and this updated version further differentiates mViva from competing products," the company said.
Pelatro said the new V6 version delivers a campaign orchestration framework called State Flows, which can be used to "manage a complex journey for any customer over a long period of time resulting in higher revenue and improved customer experience and lower churn".
It also employs various new concepts and technologies including Distributed Partitioned Execution Unit, which facilitates its application to collect and process transactions.
Subash Menon, the managing director, chief executive officer and co-founder of Pelatro said: ""This launch is very exciting as it further cements our position as a leading provider of technology in our space."
"The advanced features of mViva V6 will enable Pelatro to continue its significant progress by delivering an enhanced value proposition to our customers," Menon said.
Pelatro shares were trading 3.2% higher in London at 54.70 pence each on Tuesday.
By Loreta Juodagalvyte; loretajuodagalvyte@alliancenews.com
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