(Alliance News) - East Imperial PLC on Friday said it has landed several deals in Australia and New Zealand, meaning its alcoholic drinks mixers are now on offer at over 1,000 outlets.
East Imperial's range of mixers will now be sold at Countdown, a supermarket owned by Woolworths Group Ltd's New Zealand arm.
In a separate agreement in New Zealand, Foodstuffs, the country's largest supermarket chain, has agreed to stock East Imperial's beverages.
"Both these agreements provide a step-change in East Imperial's off-trade offering and will now take the total number of retailers supplied across the region to over 1000 outlets. This includes the recently announced agreement to supply 245 Dan Murphy's stores, one of Australia's largest and most-respected alcoholic beverage retailers," East Imperial added.
In addition, it has landed a deal with Australian wholesaler Metcash, which will stock its range across independent retailers in Australia. Metcash supplies more than 10,000 independent retailers.
East Imperial is a recent addition to the London Stock Exchange, after it was bought by special purpose acquisition company Bermele PLC for GBP24.5 million. Bermele then changed its name to East Imperial PLC.
The stock was up 11% at 13.50 pence each in early trade in London on Friday.
By Eric Cunha; ericcunha@alliancenews.com
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East Imperial (EISB)