Eagle Eye Solutions Group PLC - London-based marketing solutions provider - Wins a five-year contract with UK supermarket chain Morrisons Supermarket Ltd to develop its loyalty and promotional offering. Eagle Eye says its AIR platform will be used to enhance the supermarket's loyalty programme, by creating more ways of engaging with customers, and helping scale the number of broadcast and targeted offers available. It will be rolled out to all 499 stores across the UK, and is expected to go live later this year. No financial details are provided.
Chief Executive Officer Tim Mason says: "We are excited to have won this multi-year contract with Morrisons, one of the UK's leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need. We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important."
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By Xindi Wei, Alliance News reporter
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Eagle Eye (EYE)