Eve Sleep appoints former Moonpig MD as CEO

(Sharecast News) - Eve Sleep has appointed former Moonpig managing director James Sturrock as its chief executive officer with effect from 10 September.The company, which announced back in July that CEO Jas Bagniewski was leaving the business alongside a profit warning, said Sturrock brings proven experience in leading online-focused consumer companies and a strong background in marketing and brand development.Sturrock joined Moonpig in 2014 and during his tenure he delivered four consecutive years of double-digit revenue and EBITDA growth, expanded the product offering and led the business's rebranding in 2017. Prior to that, he was part of Direct Line Group for more than seven years, where he held several senior divisional and marketing roles before becoming general manager of the commercial direct division in 2012.Eve also announced the appointment of Nikki Crumpton as a senior independent and non-executive direct with immediate effect, replacing Peter Hepworth who has decided to step down.Chairman Paul Pindar said: "Today's appointments are a major coup for eve and a strong endorsement of our business and its growth potential. I am delighted that such a high calibre CEO in James is joining the business. His proven experience in leading and developing online companies will be essential in driving eve forward to seize the substantial market opportunity ahead."In addition, Nikki's wealth of marketing and advertising industry knowledge which she brings to the board will be invaluable for our business where brand is absolutely key."At 1510 BST, the shares were down 0.3% to 15.95p.