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BUZZ-Tesco: up at 2.5-wk highs as Clubcard interest intensifies-media

Mon, 11th May 2015 08:23

** Tesco hits 2.5-wk highs following weekend pressreports that a bidding war could be in store for Dunnhumby, thecustomer data specialist behind its Clubcard loyalty scheme

** Consumer research giant Nielsen is poised toenter the 2 bln pound auction for Dunnhumby, the Sunday Timesreported

** Race for Dunnhumby includes advertising group WPP

** Dunnhumby put up for sale as part of a drive by Tesco'snew boss Dave Lewis to slash costs & sell assets to mend thegroup's finances (RM: tricia.wright1.thomsonreuters.com@reuters.net)

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