Mon, 25th Nov 2019 16:17
LONDON, Nov 25 (Reuters) - Britain's Sports Direct
International, the sporting goods retailer founded and
controlled by Mike Ashley, is to rebrand as Frasers Group, it
said on Monday.
Sports Direct said the rebranding, which is subject to
shareholder approval at a Dec. 16 meeting, is being undertaken
"to reflect the changing profile and consumer proposition of the
group."
(Reporting by James Davey, Editing by Paul Sandle)
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