Bidstack To Provide In-Game Advertising For Codemasters Group's DIRT

(Alliance News) - In-game advertising group Bidstack Group PLC said Monday it has signed an exclusive agreement with video games company Codemasters Group PLC to deliver native in-game advertising for DIRT 5.

The new game will be released from October on the Xbox Series X and Playstation 5, two new consoles that are due to be released later in the year, as well as the Playstation 4, Xbox One and Windows PC.

"It's great to be working with Codemasters, using our technology to deliver native in-game advertising for DIRT 5, which is the first racing game to be confirmed for the all-new Xbox Series X. The launch of the Xbox Series X and PlayStation 5 later this year will bring a new level of gaming to gamers throughout the world," said Chief Executive Officer James Draper.

"Where our technology is deployed within the games, brands and the global advertising agencies we are dealing with will be able to engage with gamers in a completely natural way," Draper added.

Shares in Bidstack closed 3.0% lower at 5.70 pence, while Codemasters shares ended 6.3% higher at 312.00p on Monday in London.

By Dayo Laniyan; dayolaniyan@alliancenews.com

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