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Asked about Xinjiang, Burberry says pleased with China performance

Thu, 13th May 2021 08:27

LONDON, May 13 (Reuters) - The chief operating officer of
Burberry said the British luxury brand was pleased with
its performance in mainland China when asked about any backlash
to Western accusations of abuses in Xinjiang.

In March, Burberry lost a Chinese brand ambassador and its
hallmark check design was scrubbed from a popular video game,
becoming the first luxury brand assailed by the backlash.

"We're very pleased with the performance that we've seen
from mainland China," Julie Brown told reporters after Burberry
reported results for the year to March 27.

She said Burberry also continued to have "very good
relations" with partner Tencent Holdings Ltd.

Brown declined to comment on more recent sales in China.

"There's nothing more I can helpfully say on this topic,"
she said.
(Reporting by James Davey; editing by Jason Neely)

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