Amazon, Apple most valuable brands but China's rising - Kantar survey

* Amazon and Apple most valuable brands - Kantar
* U.S. brands still dominate
* But Chinese brands racing up the rankings
* Tesla growing the fastest - 275% rise in value
* Only one British brand in top 100 - Vodafone

By Guy Faulconbridge and Ben Makori
LONDON, June 21 (Reuters) - Amazon and Apple
are the world's most valuable brands but Chinese brands
are rising up the leaders list and are more valuable than
Europe's top brands, according to a global ranking by Kantar’s
BrandZ.
Amazon, founded in 1994 by Jeff Bezos, remained the world's
most valuable brand with an estimated value of $684 billion,
followed by Apple, founded in 1976, at $612 billion and Google
at $458 billion, Kantar said.
Tencent, China's biggest social media and video
games company, was the People's Republic's top brand, in fifth
place, while Alibaba was in seventh place.
"Chinese brands are steadily and slowly progressing, and
have made significant headway as more companies leverage their
own technological developments and demonstrate their abilities
to align with the major trends shaping China and the global
market," said Graham Staplehurst, global strategy director at
Kantar BrandZ.
Five brands more than doubled their value, led by Chinese
e-commerce giants Pinduoduo and Meituan,
China's top liquor maker Moutai, China's TikTok and
America's Tesla.
Tesla, founded in 2003, was the fastest growing brand and
became the most valuable car brand, growing its value by 275%
year-on-year to $42.6 billion, Kantar said.
Top Chinese brands consolidated their lead over top European
brands: China accounted for 14% of the top 100 brands, up from
11% a decade ago, while European brands accounted for 8%, down
from 20% a decade ago, Kantar said.
The top European brand was France's Louis Vuitton in 21st
place, followed by Germany's SAP software group in 26th place.
The only British brand on the list was Vodafone in 60th
place.
U.S. brands were dominant: American brands grew fastest over
the past year and American brands accounted for 74% of the top
100, Kantar said.
The world's top 100 brands were worth a combined $7.1
trillion, Kantar said.
2021 Rank Brand Value % Change
$Billion 2021 vs
2020
1 Amazon 683.852 64%?
2 Apple? 611.997 74%?
3 Google? 457.998 ? 42%?
4 Microsoft? 410.271 ? 26%?
5 Tencent? 240.931 60%?
6 Facebook? 226.744 ? 54%?
7 Alibaba? 196.912 29%?
8 Visa? 191.285 ? 2%?
9 McDonald's 154.921 20%
?
10 MasterCard 112.876 ? 4%
?
Table source: Kantar BrandZ


(Writing by Guy Faulconbridge; Editing by Simon Cameron-Moore)