(Alliance News) - William Hill PLC on Tuesday said it has signed a strategic partnership to be an exclusive sports book & wagering data provider of CBS Sports platforms in the US.
The London-based bookmaker said the partnership will kick-off with initial integrations in March on CBS Sports digital platforms, with a full rollout planned for the fantasy football season.
CBS Sports will utilise William Hill's odds, experts and more than 140 sports books to bolster its current digital offerings. In turn, William Hill will receive exclusive rights to promote its brand across CBS Sports' broad range of digital properties.
"We're thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry leading US business," said Jeffrey Gerttula, executive vice president & general manager of CBS Sports Digital.
"Becoming the official sports betting provider to CBS is another major step forward for William Hill in our US expansion," said William Hill Chief Executive Ulrik Bengtsson. "Now we have exclusive media, branding and promotional rights across CBS' leading digital sports properties, to take the William Hill brand further and faster in the US."
William Hill shares were trading 3.7% higher in London on Tuesday at 185.05 pence each.
By Evelina Grecenko; evelinagrecenko@alliancenews.com
Copyright 2020 Alliance News Limited. All Rights Reserved.
