(Adds investor reaction)
By Iain Withers
LONDON, Nov 18 (Reuters) - British insurer RSA has
received a 7.2 billion pound ($9.55 billion) cash offer from
Canada's Intact Financial and Denmark's Tryg,
it said on Wednesday, in one of Europe's biggest financial
takeover bids this year.
RSA said its directors had backed the bid unanimously and
recommended that shareholders vote in favour of the consortium's
offer, which the insurer first flagged earlier this month.
Best known in Britain for its More Than brand, RSA provides
home, motor and commercial insurance and has large operations in
Canada, Ireland and Scandinavia.
If successful, the suitors would carve up RSA, with Intact
keeping RSA's Canada, UK and international operations while Tryg
would take control of its Sweden and Norway businesses. The pair
would also co-own RSA's Danish unit.
Tryg would pay 4.2 billion pounds while Intact would
contribute 3 billion pounds, with the overall offer representing
a 51% premium to RSA's Nov. 4 closing share price of 460 pence.
"Our deep knowledge of these markets makes us ideally placed
to integrate, operate and enhance the value of our combined
group over the long term," Tryg CEO Morten Hubbe said in a
statement.
Activist investor and RSA's largest shareholder Cevian
Capital said it fully supported the takeover.
"We assess that the long-term competitiveness of RSA's
business will benefit from combining with Tryg and Intact, the
best-performing non-life companies in their respective
geographies," said Christer Gardell, managing partner and
co-founder of Cevian, which owns a 14.1% stake in RSA.
Gardell added that RSA Chief Executive Stephen Hester - a
former boss of NatWest - had put the insurer on a better
footing.
Since joining in 2014, Hester has shored up the company's
balance sheet with a 773 million pound rights issue and scaled
back underperforming operations.
($1 = 0.7539 pounds)
(Reporting by Iain Withers
Editing by Sinead Cruise and David Goodman
)