LONDON, Sept 9 (Reuters) - The boss of Morrisons,
the UK's fourth largest supermarket group, has forecast
"biblical" Christmas demand this year as Britons will be keen to
meet-up in bigger numbers having been thwarted by COVID
restrictions last year.
"Christmas is going to be biblical because I genuinely think
that customers want to meet in bigger groups," Chief Executive
David Potts told Reuters after Morrisons published first-half
results.
"We've got Christmas down as a big Christmas ahead for the
industry, for us, for the country," he said.
He noted that people are already buying "little and often
for Christmas."
(Reporting by James Davey, Editing by Paul Sandle)