LONDON (Alliance News) - Minds + Machines Group Ltd said Friday that it will participate in a minimum of three top-level domain private auctions April 22, bidding for the domains .garden, .property and .yoga.
A top level domain name is the suffix of an internet address such as .com or .net which are designated to approved organisations by the Internet Corporation for Assigned Names and Numbers.
The auction round is expected to last up to five days.
"We continue to view private auctions as the most efficient and cost-effective method for deciding who should be awarded a TLD with multiple applicants," said Executive Chairman Fred Kreuger in a statement.
The company will launch its first batch of top level domains April 15, including the domains .fishing, .vodka, .rodeo, .cooking, .horse and .country. Trademark holders will be able to apply for sixty days, and any duplicate applications will be invited to an auction to determine the winner.
The company, formerly called Top Level Domain Holdings, is buying up domain names ahead of changes to rules governing domain names that will allow far more names than has been allowed up to now.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
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