LONDON (Alliance News) - Minds + Machines Group Ltd on Friday said it has entered into a co-marketing agreement with internet domains .club and .bar to co-promote the .beer and .vodka domains to the US nightclub and bar industry.
The agreement is through website domain company Name.com, under which consumers buying or renewing their .club name will have access to significantly discounted .beer, .vodka and .bar names.
To date, .club has achieved domain sales in excess of 725,000 globally, the sales and marketing company said.
".club is a great success story. By partnering with the best we are able to immediately widen awareness of our .beer and .vodka domains within specific verticals - in this instance the nightclub and bar community. It's a win-win-win as brands increasingly understand the benefits of creating multiple doorways into their main online properties by using different endings to point to different sections of their sites," Chief Executive Toby Hall said in a statement.
Shares in Minds + Machines Group were trading up 1.3% at 9.75 pence early on Friday morning.
By Karolina Kaminska; karolinakaminska@alliancenews.com @KarolinaAllNews
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