(Alliance News) - Bidstack Group PLC said on Friday it has entered an advertising agreement with an unnamed games publisher.
Shares in Bidstack more than doubled to 3.96 pence each in London on Friday from 1.85p at the close on Thursday.
The London-based in-game advertising platform said it had secured a multi-year and multiple advertising format deal which it said would give the company the ability to place advertising across the publisher's mobile portfolio.
The publisher was described by Bidstack as a "leading, global AAA game publisher" which will give Bidstack exclusivity to one of the "world's largest" sporting franchises.
An 'AAA' game publisher is an informal classification used to categorise games produced and distributed by a mid-sized or major publishers.
Bidstack added that the partnership will help to reinforce its global reach across key markets and materially expand its addressable audience.
By Heather Rydings; heatherrydings@alliancenews.com
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