Accelerating Programmatic Sales in the US and Beyond
- TripleLife Inc operates supply-side platform with:
- One Trillion ad transcactions per month
- Across online video, television, and other channels
- TripleLift will automate selling of Mirriad's growing inventory
Scaling Mirriad
- The programmatic model is key to scaling Mirriad:
- Programmatic buying uses algorithms to automate buying and placement on a MASSIVE scale
- Especially for broadcast TV
Together the offering will cover:
- Connected TV (CTV)
- Video On Demand (VoD)
- Free ad supported streaming ("FAST)
"It's exciting to take this next step on the path towards programmatic in-content advertising, which is a game changer for the industry and Mirriad revenues. This partnership establishes our connection to nearly all the world's leading demand-side platforms, offering advertisers an automated way to purchase in-content placements on their preferred platforms, targeting key audiences within Mirriad's expanding network of partners.
"Following recent agreements with US entertainment 'majors' and 'super majors', and the programmatic testing with partners and content distribution platforms over the last 18 months, we are a key step closer towards a 'plug-and-sell' proposition which will accelerate adoption and scaling. Working with TripleLift, a leading ad tech platform that is truly elevating digital advertising through high quality inventory, data, and smart targeting, means Mirriad can offer existing and new content partners an integrated programmatic solution.
"Mirriad's high-performing format will move to the centre of the programmatic ecosystem at a moment when advertisers are looking for more inventory to effectively reach mass audiences in the age of streaming. The ability to monetise new content from our entertainment partners now becomes much easier, beyond what was possible previously."
Stephan Beringer, CEO, Mirriad
Mirriad Advertising (MIRI)