George Frangeskides, Chairman at ALBA, explains why the Pilbara Lithium option ‘was too good to miss’. Watch the video here.
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NHS owe us one after seemingly shafting us on the testing after getting labs set up etc,.. then nothing!!
My apology if already shared...
https://ted.europa.eu/udl?uri=TED:NOTICE:263375-2020:TEXT:EN:HTML
Seems to me with news of our own test (100% specitifity) and commercial partnership, common sense suggests we must be a firm favourite to be awarded a contract in this tender. Also sounds like the award should be soon imho.
Would be fantastic if we managed to grab some of this!
With Clarigene and our lab facilities we’ve positioned ourselves nicely to hopefully grab a slice of this:
“ UK set to award Covid-19 testing contracts worth £5bn to private bidders”
https://www.google.co.uk/amp/s/amp.theguardian.com/world/2020/jul/02/uk-set-to-award-covid-19-testing-contracts-worth-5bn-to-private-bidders
I can confirm that is the case. It’s a 29cm x 10cm size advert, which is a 3rd of the page height Under the FT header and stands out extremely well. It’s helped by the fact it’s a very uncluttered FT Money page. It’s got Yourgene and Caxton logos in each of the corners and then in huge text states ‘COVID-19 workplace testing’ and then underneath that in smaller but still big text compared to anything else, says ‘Reopen and stay open. Manage Coronavirus risk in your workplace with our managed antigen testing service with Yourgene Health. For more information, visit www.caxtonfx.com/covid19. Underneath that and very relevant is their registered office address: 30 St Marys Axe, London EC3A 8BF, which is the Gherkin in London so it’s very clear they are going hard at the big corporates in the city with money and a lot to lose by not operating.
No mention of the passport element but then a good advert is a simple advert and channels potential customers through the right door, which this does effectively, through a familiar name in the city.
Great to see this kind of aggressive marketing.
Not seen it myself but there is talk on another bb and Twitter of a joint front page advert from Yourgene and Caxton about getting workplaces covid tested.
You never know we may even get some associated test volume figures with this test as each business is a known size.