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Link again for those who missed it
https://www.emerce.nl/achtergrond/waarom-in-game-advertising-juist-nu-zoveel-potentie-heeft
It's all out there. Just nobody believed. 4.5p is going to look silly in 3 months, maybe sooner. 4 - 4.50 range sat there for a good 2 months. Herd about to descend.
Confirmation of the Volkswagen deal...JD said in May
"Although initial spends have been small, the company has run campaigns for many international brands including Activision Blizzard, Audi, BBC, Football Index, JBL, MG Motors, Penguin Random House, Shell, Subway, Unilever, Vodafone, VW and Warner Music,” he added."
Very interesting thanks.
Ea sports. Massive news
You will need to hit translate
https://www.emerce.nl/achtergrond/waarom-in-game-advertising-juist-nu-zoveel-potentie-heeft
Volkswagen has the scoop in the Netherlands
The quality of (advertisements in) games has therefore increased and thanks to scalable advertising solutions it is becoming more interesting to advertise in games . The growing number of gamers in corona time has given in-game advertising even more potential. Volkswagen is the first advertiser in the Netherlands to start advertising high-quality console and desktop games. Since May, the first ads have been live in the games DIRT Rally, Football Manager 2020 and UFC 3. UFC 3 is part of EA Sports and the Volkswagen campaign is the first programmatic advertiser in this game worldwide.
The ads are incorporated in the gameplay in a native way so that the games do not suddenly look different. Most of these adslots are a programmatic replacement of existing pre-programmed utterances. The ads are part of the game in a way that gamers are used to. The development and placement of these advertisements is a collaboration with Greenhouse and in-game advertising platform Bidstack .
https://twitter.com/bidlievers/status/1294292802495545354?s=20