Edge by Ascential and The Coca-Cola Company

8 January 2020

Ascential plc

Edge by Ascential and The Coca-Cola Company

Ascential plc (LSE: ASCL.L), the specialist, global information company today announces that following a formal global review, Edge by Ascential has been selected as the strategic partner to Coca-Cola for its global ecommerce operations.

Duncan Painter, CEO of Ascential, commented:

"We are excited to be expanding our partnership with Coca-Cola, one of the world's major brands. This is an important step for both Edge and Ascential as we seek to deepen our relationship with core customers throughout our business."

Ascential is a specialist, global, information company that helps the world's most ambitious businesses win in the digital economy. Our information, insights, connections, data and digital tools solve customer problems in three principal disciplines:

·; Product Design via global trend forecasting service WGSN;

·; Marketing via global benchmark for creative excellence and effectiveness Cannes Lions and WARC, and strategic advisory firm MediaLink; and

·; Sales via ecommerce-driven data, insights and advisory firm Edge by Ascential, leading managed services provider for Amazon, Flywheel Digital, the world's premier payments and FinTech congress Money20/20, global retail industry summit World Retail Congress and Retail Week.

Ascential also powers political, construction and environmental intelligence brands DeHavilland, Glenigan and Groundsure - together comprising the Built Environment and Policy segment.