Director/PDMR Shareholding

PITTARDS PLC

(AIM: PTD)

Director / PDMR Shareholding

Pittards plc ("Pittards" or "the Company"), the specialist producer of technically advanced leather and luxury leather goods for sale to retailers, manufacturers and distributors, has been informed that on 25 March 2011 Chamberlain Plastics Limited, a company in which Stephen Boyd, Chairman is deemed beneficially to be interested, sold 1 million ordinary shares of 1p each in the Company at a price of 3.875 p per share.

The sale was undertaken in response to continued market demand following release of the Company's preliminary announcement of results for the year ended 31 December 2010.

Chamberlain Plastics continues to own 5,666,667 shares and Stephen Boyd additionally owns 11 million shares in Pittards, representing approximately 3.85 per cent in aggregate of the issued share capital. In addition, Stephen Boyd has indicated that he intends to exercise a substantial number of the options which have been granted to him to subscribe for shares in Pittards when they become exercisable at the end of March 2011 which will be for long-term investment.