Contract Renewal

Motive Television plc reports continued success and additional innovation for Mediaset

London 11 October 2012: Motive Television PLC (AIM: MTV.LN), the London-based television software and services company, joins Mediaset in announcing the renewal of their contract for another year based upon the continued success and rapid growth of Mediaset Premium Play, powered by Motive Television technology. This week Motive has released Version 3.0 of its patented broadcast video-on-demand solution to Mediaset, which will seamlessly upgrade the functionality in the production system. The terms of the renewal are unchanged from the existing contract.

The Premium Play on-demand broadcast service, which offers a selection of over 50 current hit movies per month, TV series and documentaries in standard, high definition, and 3D over terrestrial DTT transmission has proven very popular since its launch in December 2009. Motive's Television Anytime technology has consistently and reliably delivered on-demand services for Mediaset.

Since commercial launch in December 2009, the on-demand service of Mediaset Premium Play has been subscribed by a large section of Mediaset's customer base and this number is rapidly growing.

Eugenio Pettazzi, Chief Technology Officer, of Mediaset Premium said, "Mediaset has achieved its objectives with the on-demand service of Premium Play and it is an important part of Mediaset's market-leading bouquet of terrestrial and Internet services. In Italy, a large percentage of homes get their television terrestrially, and using Motive Television's technology has assisted in our ability to offer an industry-leading terrestrial pay television to the widest possible audience."

Leonard M Fertig, CEO of Motive Television, commented "The continuing commercial success of Mediaset's Premium Play with hundreds of thousands of satisfied customers for almost three years not only validates Motive Television's technology and platform support but provides an example of leadership being followed by the European television industry. We look forward to working with Mediaset and helping them grow this outstanding product."

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Notes to Editors

Motive Television provides software and services to the global television industry, enabling Television Anytime Anywhere™. Motive's patented and proprietary technology platform responds to the heightened viewer demand for watching what they want, when they want, on whatever device they want; and is driven by the mandatory switchover from analogue to digital broadcasting as mandated by the International Telecommunication Union.

Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly-valued services to viewers that generate additional income and retain existing subscribers, comprising:

Television Anytime. A technology platform that enables digital broadcasters and pay television operators to offer enhanced broadcasting services with or without the need for an Internet connection. These services, include, among others, Video-on-Demand, Catch-Up TV, Virtual Channels, Sneak Preview TV, and Targeted Advertising. Television Anytime is currently in commercial operation in Europe both in digital terrestrial (DTT) and soon in satellite (DTH) environments. Patented in Spain and patent pending in the EU.

Television Anywhere. An advanced multi-screen multi-channel technology that allows a viewer to control and watch all the content received by or recorded in their main home television equipment on any computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software-based and can be updated via software upgrades on existing STB. US patent pending.

Motive's content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

http://www.motivetelevision.co.uk