Change of Name

B.S.D. Crown Ltd (Formerly: Emblaze ltd) (LSE:BLZ) ("BSD" or the "Company") Change of Name Tel Aviv, 11 August 2014 The Company announces that following the passing of resolution 7 (change ofname) at the Company's AGM, as announced on 3 July, 2014, the Israeli CompaniesRegistrar has approved the change of the Company's name from Emblaze Ltd. toB.S.D. Crown Ltd. (בי.אס.די קראון בע"מ). The Company will continue to trade under its new name and will notify themarket once the ticker code and Company website have been updated to reflectthe Company's new name. Enquiries: Eyal Merdler, CFO: eyal.merdler@emblaze.com The B.S.D. Crown Ltd. group has been traded on the London Stock Exchange (LSE:BLZ) since 1996.

www.emblaze.com