Change of Adviser

27 July 2023

THE MISSION GROUP plc

("MISSION" or "the Group")

Change of Adviser

The MISSION Group plc (AIM: TMG), creator of Work That Counts TM, comprising a group of digital marketing and communications Agencies delivering real, sustainable growth for its Clients, is pleased to announce the appointment of Canaccord Genuity Limited as Nominated Adviser and Broker to the Group, with immediate effect.

Additional information is disclosed below pursuant to Schedule Two, paragraph (g) of the AIM Rules for Companies.

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NOTES TO EDITORS

MISSION   is a group of digital marketing and communications Agencies. Employing 1,100 people across 28 locations and three continents, the Group successfully combines its diverse expertise to produce Work That CountsTM for our Clients, whatever their ambitions. Creating real standout, sharing real innovation and delivering real business growth for some of the world's biggest brands. www.themission.co.uk

Additional information disclosed pursuant to Schedule Two, paragraph (g) of the AIM Rules for Companies:

James Clifton, Chief Executive Officer, is a director of Balloon Dog Limited and was previously a director of Krow Agency Ltd until 24 December 2019.

Julian Hanson-Smith, Chair, was a director of Engage Group Holdings Limited (formerly Oval (2111) Limited) until 20 May 2014.

Giles Lee, Chief Financial Officer, was a director of Blue Sky Design & Print Limited until 1 January 2013, and Blue Sky (UK) Limited until 9 November 2010. The disclosure in the 6 March 2013 announcement of the then current directorship of Blue Sky Design Active & Print Limited and former directorship of Blue Sky Limited was incorrect.

Mark Lund, Non-Executive Director, was a director of Trigger Social Limited until 31 January 2020.