BSD.L Regulatory News (BSD)

19 Jul 2005 09:02

Emblaze Ltd19 July 2005 Adamind Signs Agreement with Critical Path Extends its solution to email transcoding between PC & mobile July 19, 2005 - Emblaze Ltd (Emblaze or "the Group") announces that its Groupsubsidiary, Adamind (LSE: ADA), a leading global supplier of media adaptationsoftware in the mobile messaging, content and convergence services markets,announces the integration of its Adamind MediaSpireTM with Critical Path'sMemovaTM Mobile consumer mobile email solution, enabling the seamless exchangeof multimedia email messages between mobile phones and PCs. The alliance with Critical Path, Inc. (NASDAQ: CPTH), a leading provider ofmessaging software and services, marks the first significant step by Adamind toaddress the market for email traffic as internet and telephony domains converge.By embedding Adamind MediaSpireTM, Critical Path's Memova Mobile bridges the gapbetween Internet email and MMS, enabling consumers to exchange multimedia-richemail messages and providing operators with a new way to drive MMS usage. Thismeans every user with an MMS-enabled device can send and receive email withpicture, audio and video attachments. As mobile operators look for ways to increase revenue and drive more usage ofMMS (Multimedia Messaging Services), consumers are demanding an easier way tosend and receive email messages from their mobile phones - including emails withpicture, audio and video attachments. Adamind's real-time media contentadaptation technology seamlessly transcodes AMR and 3GPP file formats generatedby a mobile handset to PC-friendly WAV, MP3 and AVI files, enabling MemovaMobile users to easily send and receive multimedia emails using standard mobilephones. "Consumers are demanding a rich multimedia experience, and operators are lookingfor ways to increase MMS usage and revenues," said Mike Serbinis, CTO, CriticalPath. "By integrating Adamind's MediaSpire with Memova Mobile, we gain superiorvideo and audio transcoding capabilities. This is a critical component in MemovaMobile - our mass-market solution that enables operators to drive MMS trafficwith multimedia-rich mobile email services." Unlike enterprise-focused wireless email solutions designed for smartphones,Memova Mobile works with MMS-enabled mobile phones many consumers are alreadyusing, requiring no additional software or hardware upgrades. With MemovaMobile, email messages sent to email services, such as Hotmail, Yahoo! or Gmail,are pushed to the user's mobile phone. As a result of integrating Adamindtechnology, users are able to receive and view multimedia content and respond byvoice to emails received on the phone. Voice responses are recorded as AMR filesand sent as WAV file email messages, eliminating the need to type responses onphone keypads. Critical Path's Memova Mobile solution provides consumers with arich mobile email experience and helps operators to grow data revenues byleveraging consumer desires to share multimedia content via email. "Staying connected and sharing multimedia content with proper email access is akey application for mobile operators looking to reduce churn and increasenetwork traffic," said Yossi Hermush, VP Product Marketing, Adamind. "Byintegrating Adamind MediaSpire into the Memova Mobile solution, Critical Path isadding powerful transcoding capabilities. As such, we believe Memova Mobilegives operators a powerful way to drive MMS traffic and provide consumers with afeasible way to create and share multimedia emails across PCs and mobilephones." Enquiries: EmblazeDoron Cohen and Hagit Gal + 972 9 7699831/ 339 Corfin CommunicationsHarry Chathli, Neil Thapar +44 207 929 8989 Notes to Editors About The Emblaze Group (Emblaze LTD)Emblaze Ltd is a group of companies sharing a common mission to provide telecomoperators with technologies, products and solutions for next generationservices: Emblaze Mobile, a new breed in handsets design and manufacturing;Adamind (LSE: ADA), a global leader in content adaptation (transcoding) forwireless operators; Visual Defence (LSE: VDI), a provider of wireless and IPvideo solutions for military and homeland security markets; Emblaze Systems,leading provider of customized, media centric, end-to-end solutions for mobilemedia and Orca Interactive (LSE: ORCA), provider of Interactive Television IPTVmiddleware for Video On Demand (VOD) and broadcast services, aimed at Telecom,cable and xDSL operators. Emblaze Group is traded on the London Stock Exchange (LSE: BLZ) since 1996 andhas offices in the United States, Canada, United Kingdom, China, Korea andIsrael. www.emblaze.com About AdamindAdamind (LSE: ADA) is a leading global supplier of media adaptation software inthe Mobile Messaging, Content and Convergence Services markets. AdamindMediaSpireTM enables delivery of images, text, ringtones, audio and video to andbetween a variety of mobile devices, domains and networks, driving trafficgrowth and creating the ultimate rich media consumer experience. With headquarters in the US, an R&D Center in Israel, a global sales force andstrategic channel partnerships with some of the top MMSC vendors and top-tiersystem integrators - all major Blue Chip companies such as Ericsson, Motorola,HP, Openwave, LogicaCMG and CBOSS - Adamind is positioned to deliver superiorquality products, services and support to its 90+ tier-1 and tier-2 operatorcustomer deployments across the globe. About Critical Path, Inc.Critical Path's MemovaTM solutions provide a new and improved email experiencefor millions of consumers worldwide, helping mobile operators, broadband andfixed-line service providers unlock the potential of email in the mass market.MemovaTM Mobile gives consumers instant, on-the-go access to the messages thatmatter most. Featuring industry-leading anti-spam and anti-virus technology,MemovaTM Anti-Abuse protects consumers against viruses and spam. MemovaTMMessaging provides consumers with a rich email experience, enabling serviceproviders to develop customized offerings for high-speed subscribers.Headquartered in San Francisco with offices around the globe, Critical Path'smessaging solutions are deployed by more than 200 service providers throughoutthe world. More information is available at www.criticalpath.net. This information is provided by RNS The company news service from the London Stock Exchange