365.L Regulatory News (365)

4 Aug 2005 07:02

ukbetting PLC04 August 2005 4 August 2005 ukbetting teams up with Monstermob to re-launch Sports.co.uk ukbetting's content division, TEAMtalk Media, has teamed up with Monstermob tore-launch its sports.co.uk brand as the ultimate destination for mobile sportsservices. The partnership is designed to maximise mobile revenues from TEAMtalk Media'smonthly internet audience of 8.5 million, the biggest online sports audience inEurope. Monstermob will assume responsibility for direct marketing, delivery and billingof mobile sports content across TEAMtalk Media's network of sports websites thatincludes Football365, TEAMtalk.com, SportingLife, Planet Rugby, Rivals.net andPlanet F1. Sports fans will be offered TEAMtalk Media's vast range of mobile content forSMS, MMS, WAP and 3G, complemented by Monstermob's own sports and non-sportsmobile content. Launch content will include java games such as Football365 Fanatic, Football365Fantasy Manager and Planet Rugby Drop Kick, fun football animations including"Cheeky Chav" and "Nobby the Ref", plus live SMS goal and score alerts for alltop games. There is also a huge selection of sports wallpapers and ringtones andFootball365's new daily video "bikini sports bulletin". The partnership covers TEAMtalk's content sales to its web audience and does notaffect TEAMtalk's direct mobile content distribution relationships with a rangeof network operators and service aggregators including Hutchison 3G, O2, Orange,T-Mobile, Partymob, Eirborne, Zed, Opera Telecom, Jamba, SingTel and StarHub. David Annat, Director of ukbetting, said it was a marriage of strengths. "We have a huge audience of dedicated sports fans, plus some great sportscontent whereas Monstermob is the perfect mobile distribution partner, withunbeatable expertise in mobile marketing, plus international delivery andbilling capabilities and a complementary portfolio of mobile content." Sports.co.uk is due to launch in September though TEAMtalk and Monstermob arealready working together to promote specific content offers to TEAMtalk Media'scustomers. Martin Higginson Monstermob's C.E.O added: "We're absolutely delighted to add TEAMtalk Media to our Partner ServicesDivision stable of major clients. "As MonsterMob establishes itself as the pre-eminent business to business mobileentertainment distributor of white labelled applications and web and wapportals, the deal with TEAMtalk Media is a further sign post to the roll-out ofour leading consumer offering outside of The Mob brand. "We look forward to offering our ground breaking Mobile Jukebox of 500,000full-length tracks as a free download to TEAMtalk's customers this Christmas." For further details contact: ukbetting: Martin Higginson 01524 586722Eamonn Watson 01524 586700 Financial Dynamics: Hannah Sloane 020 7269 7248 This information is provided by RNS The company news service from the London Stock Exchange