RE: Results10 Dec 2018 21:17
·     Significant progress in building brand and social base
o Brand awareness increased to 21% (FY17: 15%)
o Social media base increased by 400,000 followers to 2.4m with 1.9m on Facebook, generating three times the level of engagement compared to Koovs' nearest competitor
o Won SAMMIE Award for 'Best Social Media Brand in Fashion Apparel' for leadership in using social media as an integral part of brand DNA
·     Maintained leadership position in customer experience
o Achieved highest customer Net Promoter Score amongst online fashion retailers in India (Redseer - Jan 2018)
o Ranked No 1 for "Best Customer Experience in Online Retailers" (Forrester Inc - Nov 2017)
o Voted "Favourite Fashion Portal" (Global Youth Forum)
o Named as one of Asia's Most Trusted Brands by IBC Corporation USA
·     Delivered successful exclusive collaborations
o Designed exclusive capsule collections for Simply Be in the UK
o Launched design collaborations with international designers Gauri and Nainika and Danielle Helayel
o Launched social media fashion collaborations with Bollywood stars including Taapsee Pannu, Rhea Chakraborty, Adah Sharma, Ahaan Panday, Elli Avrram which together generated content with 7.4m user engagements