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By David Milliken and Andy Bruce
LONDON, Sept 18 (Reuters) - British shoppers continued to
increase spending last month, taking sales further above
pre-COVID levels, as strong online demand helped much of the
sector enjoyed a faster rebound than the rest of the economy.
Retail sales volumes rose by 0.8% in August, the Office for
National Statistics said - slightly above the average 0.7%
forecast in a Reuters poll - and, compared with a year earlier,
they were up 2.8%, just below forecasts of 3.0% annual growth.
British retail sales had already overtaken pre-COVID levels
in July and now stand 4.0% higher than before the crisis.
However, the rebound masks a sharp split between online and
high-street retailers, with online and mail order retailing up
34.4% on the year in August, while many traditional retailers
outside the grocery sector have suffered reduced footfall.
"Clothing stores continued to struggle, with sales still
well below their February level. Overall, the switch to greater
online sales means the high street remains under pressure," ONS
deputy national statistician Jonathan Athow said.
The crisis in traditional retailing is having a knock-on
effect for commercial landlords, with many stores closing and
tenants such as clothing chain New Look seeking to renegotiate
rents to link them to turnover.
Clothing sales rose by 13.5% on the month, but are still
15.5% down on the year.
Grocery sales rose just 0.4% in August, after strong growth
in previous months when British people had eaten at home more.
August saw a temporary government promotion for dining in
restaurants, named 'Eat Out to Help Out', which earlier industry
data suggested had dented grocery demand.
The Bank of England said on Thursday that Britain's economy
was on course to recover faster than it had forecast in August,
but, even so, output in the July-September period is expected to
be 7% lower than in the final quarter of last year.
Britain suffered the biggest economic hit of any G7 economy
between April and June, when output fell by more than 20%.
The BoE identified consumer demand as one of the brighter
spots, but said it was vulnerable to an upsurge in COVID-19
cases as well as an increase in unemployment when the
government's temporary job support programme ends next month.
(Reporting by David Milliken and Andy Bruce; Editing by Kevin
Liffey)