Mirriad Advertising PLC - London-based in-content advertising technology - Announces collaboration with sell-side advertising platform Magnite Inc to bring scale and automation to the in-content advertising format via programmatic ad campaigns across multiple platforms, channels and markets. Under the terms, Mirriad will make ad Inventory available for sale via the Magnite platform, which facilitates the programmatic sale of in-content advertising, it says.
"This is a pivotal milestone for Mirriad, as it introduces its offering into the digital media ecosystem," company says.
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By Arvind Bhunjun; arvindbhunjun@alliancenews.com
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Mirriad Advertising (MIRI)