Mirriad Advertising PLC - London-based provider of in-content advertising technology - Enters master licence and services agreement with "one of the world's leading multinational mass media entertainment companies," a "top three" network in the US. Mirriad will use its platform to identify opportunities for virtual product placement and add in-content advertising to the network's content. Mirriad is currently working with nine of the "top 20 US advertising spenders", and expects the new agreement to "pave the way to significant additional inventory". It plans to initiate the first phase of standard implementations of its solution in the fourth quarter.
Chief Executive Officer Stephan Beringer says: "This agreement represents a major milestone, as we're now working with one of the largest players...We believe the opportunity ahead is substantial and our internal estimates suggest a noteworthy upside to our partner company's multibillion advertising business."
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By Emma Curzon, Alliance News reporter
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Mirriad Advertising (MIRI)