LONDON, June 18 (Reuters) - Tesco, Britain's
biggest supermarket group, has extended a one-hour delivery
trial as it tests consumers' appetite for the service, its boss
said on Friday.
Rapid delivery is the latest frontier in the battle for
grocery shoppers' cash.
A raft of new firms, including Weezy, Getir, Dija and
Gorillas, are offering deliveries within 15 minutes of ordering,
prompting traditional supermarket groups to rethink their
business models.
Tesco piloted its "Whoosh" service to postcodes around its
Express store in Wolverhampton in central England and has now
rolled out the trial to 11 more stores, Chief Executive Ken
Murphy told reporters after updating on first-quarter trading.
All items are delivered by bike, moped or car, with a 5
pounds ($6.95) delivery fee.
"We'll keep testing and learning from this as well as the
trial we're doing in more than 260 One Stop stores with
Deliveroo," Murphy said.
($1 = 0.7195 pounds)
(Reporting by James Davey
Editing by William Schomberg)
Tesco (TSCO)