(Alliance News) - In-game advertising provider Bidstack Group PLC said Wednesday it has signed an agreement with esports services provider Gfinity PLC and advertising technology platform provider Venatus Media.
Shares in Bidstack were 14% higher at 4.84 pence on Wednesday in London, while Gfinity shares rocketed 98% to 1.88p.
Under the agreement, Bidstack and Venatus will partner up to sell advertising space on Gfinity's web platforms, including Gfinityesports and Realsports101. The services offered includes programmatic advertising, bespoke video & audio promotions and brand site takeovers.
Also included in the partnership is Gfinity's recently launched website Stealth Optional, which includes news, reviews and features for games and gaming technology.
"We are delighted to have partnered with Gfinity and Venatus on this, who are leading names in advertising and esports respectively. We have been working towards creating new touch points for our clients for some time and this partnership opens the door to a growing, diverse and highly engaged audience. We look forward to building on this strategic partnership to deliver the best experience possible for gamers and for our clients," said Bidstack Chief Technology Officer Francesco Petruzzelli.
By Dayo Laniyan; dayolaniyan@alliancenews.com
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Gfinity (GFIN)