Tue, 19th Jun 2018 07:00
19 June 2018
Taptica International Ltd
("Taptica" or the "Company")
Company expects to report EBITDA moderately ahead of market expectations for FY 2018
Taptica (AIM: TAP), a global leader in advertising technologies for performance-based mobile marketing and brand advertising, provides the following update on trading for the current financial year to 31 December 2018.
As noted in the Company's full year results announcement on 26 March 2018, the sales momentum of 2017 was sustained into 2018 and both revenue streams - performance-based marketing, provided by the Company's Taptica business, and brand advertising provided by its Tremor Video DSP business - have continued to grow. This is based on the Company expanding its Tier 1 client base as well as increasing its business with its existing household-name clients. In particular, the Company's international offices, primarily in the Asia-Pacific region, are making an increasing contribution to revenue.
The Company has also continued to work closely with the Tremor Video DSP team to implement operational and cost efficiencies and has been able to achieve further improvements in gross margin in that unit.
As a consequence, the Company expects to report adjusted EBITDA for FY 2018 moderately ahead of market expectations and revenue growth in line with market expectations demonstrating a moderately higher-than-expected EBITDA margin.
Taptica continues to evaluate acquisition opportunities, which remains a key element of the Company's growth strategy as previously stated and looks forward to updating the market in due course.
This Announcement contains inside information for the purposes of Article 7 of EU Regulation 596/2014 ("MAR").
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Taptica International Ltd is a global leader in advertising technologies that operates in more than 70 countries. It has two revenue streams: performance-based marketing, provided by its Taptica business, and brand advertising, provided by its Tremor Video DSP business.
The Taptica business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data and, combined with state-of-the-art machine learning, enables quality media targeting at scale. It works with more than 600 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga.
Tremor Video DSP is the leading programmatic video platform, matching advertisers with audiences-wherever they may be. Delivering custom video experiences across all screens, Tremor Video DSP helps advertisers tell captivating brand stories to create meaningful, personalized moments with prospective customers. Tremor Video DSP works with the top agencies and advertisers in the US.
Taptica International Ltd is headquartered in Israel with offices in San Francisco, New York, Tokyo (Adinnovation), Beijing, Seoul and London, and is traded on the London Stock Exchange (AIM: TAP).