Shefa Gems Regulatory News (SEFA)

B"H

26 February 2019

Shefa Yamim (A.T.M.) Ltd

("Shefa Yamim" or the "Company")

Shefa Yamim's Gemstones Used to Create Exclusive 31 Piece Jewellery Collection

13 additional pieces produced to the 18 planned pieces creating a uniquely designed and branded jewellery line mounted with Shefa Yamim's precious gemstones.

Shefa Yamim (LSE: SEFA), a precious stone exploration company in Northern Israel, is delighted to announce that Yossi Harari, the world-renowned jewellery designer, has completed his latest collection comprising of 31 unique, handcrafted, individual pieces of jewellery using Shefa Yamim's rare and unique suite of gemstones found in the Kishon Mid-Reach area.

Yossi Harari is a world-renowned jewellery designer and three-time winner of the Couture Design Award. Harari has been in the jewellery business for nearly 30 years having opened his workshop in Istanbul in 1990. His brand was launched in the United States in 2000 and has grown to have a strong retail presence. His jewellery features in over 40 stores worldwide, including prestigious retailers such as Bergdorf Goodman, Neiman Marcus and Harvey Nichols London. Moreover, Harari's jewellery has been worn by many high-profile celebrities including Jane Fonda, Salma Hayek, Oprah Winfrey, Jessica Alba and Jennifer Hudson.

The handmade jewellery is created from 24 Karat gold, 'gilver' (Harari's own trademarked metal alloy that combines oxidized silver and 24 Karat gold) and Shefa Yamim's precious gemstones. The gemstones used include the Carmel Sapphire™, which is formed of the rare mineral Carmeltazite, a newly discovered mineral internationally recognised by the International Mineralogical Association. Other Shefa Yamim gemstones featured in the collection include Natural Moissanite™, black spinel, ilmenite, garnet, sapphire, hibonite and ruby. The jewellery was hand-crafted using ancient goldsmithing techniques and developed in Yossi Harari's atelier in Istanbul.

The collection, titled "Heaven on Earth", includes 11 necklaces, 10 rings, 4 pendants, 4 pairs of earrings and 2 bracelets. Harari had originally planned to create 18 pieces but created an additional 13 pieces as a result of the variety, sizes and quality of Shefa Yamim's gemstones capability to be adapted in such a wide range of jewellery. The prices for each piece of jewellery in this collection will range from $1,000 to $85,000.

Yossi Harari said: "This collection is inspired by the dream and realisation of finding such rare and stunning precious gems in the soil of the Holy Land. Combining these gems with timeless materials with a modern aesthetic, the jewellery uses a blend of different metal and texture combinations, glass shaker beads, and innovative stone settings in my signature style to create an unforgettable design. I am honoured to have been chosen by Shefa Yamim to create this collection and I look forward to continued collaborations with Shefa Yamim in this amazing enterprise."

Avi Taub, CEO of Shefa Yamim, commented: "We are extremely fortunate to have Yossi Harari create our first jewellery collection using our gemstones. His luxurious designs demonstrate the versatility and value of our stones. This is a momentous occasion as it marks the first stage in building up our 'Mine to Market' strategy which is intended to promote more unique jewellery collections utilising our suite of precious gems that will be marketed worldwide."

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About Yossi Harari

Born in Israel, and raised there in addition to Switzerland and Turkey, Yossi Harari, the grandson of an art and antiques collector grew up surrounded by beautiful, worldly objects and ancient artefacts that delighted his senses. Influenced by his grandfather's vast collections, Yossi developed his passion for jewellery design at an early age. When he was eleven years old, Yossi redesigned a diamond ring for his mother, and it was this artistic endeavour that set him on a course of creativity and design from which he has never strayed.

Yossi went on to receive formal training and degrees in Gemology and Jewellery Design from The Gemological Institute of America in Los Angeles and in History of Arts from Tel Aviv University in Israel. In 1992, Yossi launched his namesake brand when he opened his atelier in Istanbul, where his designs are still developed and produced. Not only working in pure 24K gold, and his own trademarked metal alloy, 'gilver', which is a combination of sterling silver and 24K gold, but also using the finest stones available, each Yossi Harari piece is meticulously hand-crafted implementing gold-smith techniques that are centuries old.

Just like the Mediterranean archaeological jewellery that inspires Yossi, each piece is made by hand; every single clasp, bead, chain, and bezel is handcrafted without the use of moulds or castings. This human-touch instils the feel and look of antiquity inherent in Yossi jewellery. These time-honoured techniques ensure that no two pieces are ever exactly alike and makes wearing Yossi jewellery an entirely individual experience.

Yossi Harari has been recognized for his excellence in design when he was honored with the Couture Award in 2007, 2009 and 2014. Today his collection is celebrated at esteemed retailers nationwide including Bergdorf Goodman, Neiman Marcus and Stanley Korshak. Furthermore, Yossi has developed a cult-following of celebrities such as Oprah Winfrey, Sarah Jessica Parker, Rihanna, Kate Hudson and Jessica Alba to name a few.

To find out more about Yossi Harari and view his jewellery collections please visit: https://www.yossiharari.com/

About Shefa Yamim (A.T.M.)

Shefa Yamim is a multi-commodity precious stone exploration and prospecting Company in Northern Israel. It has two flagship projects, Mount Carmel (volcanic primary bedrock sources of gemstone and industrial minerals) and the Kishon Mid Reach (secondary alluvial placer deposits hosting the gemstone and industrial minerals derived from primary bodies).

After 18 years of exploration in a "greenfields" terrain, Shefa Yamim established a "Source to Sink" geological model and the presence of a Target Mineral Assemblage ("TMA") in both primary volcanic sources and in secondary alluvial deposits lying within the Kishon catchment, on Mount Carmel and in the Ramot Menashe area.

The TMA comprises gemstones and industrial minerals. The gemstones collectively make up the "Gem Box" suite, comprised of diamond (rare and small macro-diamond to microdiamond sizes), Natural Moissanite™ (that is rare globally), sapphire, ruby, Carmel Sapphire™ (a new sapphire type found, to date, only in northern Israel), hibonite (another rare gem), garnet, ilmenite and spinel. The heavy industrial minerals constitute the "HIM" suite hosting zircon (which may be gem grade at larger sizes) and rutile.

www.shefayamim.com