RIV.L Regulatory News (RIV)

1.

Name of the issuer

RIVER AND MERCANTILE GROUP PLC

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R,

3.

Name of person discharging managerial

responsibilities/director

JAMES JOHN BERRY

4.

State whether notification relates to a person

connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

ZAMBEZI FAMILY SUNTRUST

5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

4

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES OF £0.003P EACH

7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

ZAMBEZI FAMILY SUNTRUST

8.

State the nature of the transaction

SELL ORDINARY SHARES

9.

Number of shares, debentures or financial

instruments relating to shares acquired

N/A

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

N/A

11.

Number of shares, debentures or financial

instruments relating to shares disposed

587 ORDINARY SHARES

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

0.0007%

13.

Price per share or value of transaction

Estimated 225p

14.

Date and place of transaction

20 JUNE 2016. LONDON STOCK EXCHANGE

15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

2,210,619; 2.69%

16.

Date issuer informed of transaction

9 AUGUST 2016

17.

Date of grant

18.

Period during which or date on which exercisable

19.

Total amount paid (if any) for grant of the option

20.

Description of shares or debentures involved (class and number)

21.

Exercise price (if fixed at time of grant) or

indication that price is to be fixed at the time of exercise

22.

Total number of shares or debentures over which options held following notification

23.

Any additional information

24.

Name of contact and telephone number for queries

KEVIN JAMES PATRICK HAYES

RIVER AND MERCANTILE GROUP PLC SWITCHBOARD TEL: 020 3327 5100

Name of authorised official of issuer responsible for making notification

KEVIN HAYES

Date of notification 12 AUGUST 2016

(1)

An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2)

An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3)

An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.

(4)

An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.