Oxford Metrics Regulatory News (OMG)

7 October 2010

OMG plc

Contract win to develop animated content for new superhero franchise

OMG plc, (LSE: OMG) ("OMG" or the "Group"), the technology group providing image understanding products for the entertainment, defence, life science and engineering industries, announces its VICON House of Moves (HOM), a leading motion capture and animation service company, was contracted by Guardian Media Entertainment (GME), a new joint venture between the National Hockey League® (NHL), SLG Entertainment led by Stan Lee of POW! Entertainment, to develop animated content for a new superhero franchise.

GME will produce the Guardian Project franchise; compelling tales of good vs. evil based on 30 superhero guardians (one to represent each NHL team) told across a variety of content delivery mediums including television, print, social media, Jumbotron and more. The new venture was introduced at today's NY Comic-Con convention during a panel featuring Vicon House of Moves' Director Peter Krygowski and VP of Production Brian Rausch, alongside Stan Lee, Chairman, POW! Entertainment, Brian Jennings, EVP Marketing, NHL, Adam Baratta, CCO, GME, Tony Chagrin, Co-Founder, GME and comic book artist Neal Adams.

VICON House of Moves was approached by GME with a concept by Stan Lee (creator of many legendary franchises including Spiderman, Iron Man, The X-Men, The Incredible Hulk, The Fantastic Four and others) and comic book character drawings. HOM took the original designs and turned around full computer generated (CG) finished animations built around each of the 30 characters. HOM directed and/or developed all assets including models, animation, character rigging, motion capture, lighting, rendering and final output.

"The viewers and fans are never going to expect how truly great this production is going to be thanks to the magic of VICON and the spectacular effects that they're able to pull off," said Stan Lee.

In just six months, the HOM animation team was able to turn around several animated shorts, the first of which will be teased at Comic-Con in New York, with a complete roll-out slated over the course of the NHL season. "This is by far the most ambitious project to date for both our mo-cap stages and our animation team. We're developing hundreds of CG assets-from a film short to broadcast and in-stadium promotional clips and a host of other animated assets for delivery on multiple content platforms," said Tom Armbruster, Vice President, Sales & Support, VICON. "It was an honor to work with Stan Lee, and to collaborate with the NHL as we're all huge comic book and hockey fans over here!"

In order to accommodate a challenging delivery schedule, HOM chose to render final animation in the Unreal Game engine. "Our render time goes from roughly 1½ hours per frame down to about 30 seconds. With traditional rendering methods we wouldn't have had time for iteration-and to develop such a breadth of characters in such a short timeframe, we needed to be able to march forward as quickly as possible. The Unreal Engine lent itself very well to this project because not only did it provide the freedom to generate a tremendous volume of effects very quickly, but also provides an incredibly high quality output. Because we're delivering final product to a variety of arenas and broadcast venues-all with different playback methods (HD, SD, banners etc), a standard rendering engine wasn't really an option," said Brian Rausch, Vice President of Production, VICON House of Moves.

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About OMG

OMG plc (Oxford Metrics Group. LSE: OMG) is a group of technology companies producing image understanding products and services for the entertainment, defence, life science and engineering industries.

Be it for capturing the movements of actors (for the movie industry), sportsmen (for video games or improving team performance), or children with Cerebral Palsy, rehab patients and animals (for medical, life science and research industries); or recording the condition of highways and the assets that surround them or assessing the value of properties; or even providing image intelligence and situational awareness from drone aircraft. Through this diversified offering the Group has earned its strong international reputation for precision from pixels.

Founded in 1984, the Group is headquartered in Oxford, UK, and has four offices in the US and two in the UK. It has customers in over 50 countries and is a quoted company listed on AIM, a market operated by the London Stock Exchange. The Group trades through three operating subsidiaries: Vicon, the world's largest motion capture and movement analysis company, 2d3, a manufacturer of specialised image understanding software for defence applications, and Yotta, our highways and property surveying business.

The Group's global clients spanning the worlds of science, medicine, sport, engineering, gaming, film and broadcast include: major hospitals and research facilities such as Guy's Hospital, Nuffield Orthopaedic Centre and Loughborough University, engineering industry leaders including: Ford Motor Company, BMW, Airbus and Toyota, and in the entertainment sector; Sony, Industrial Light and Magic, The Moving Picture Company (MPC), Sega, Nintendo, UbiSoft, EA and Square Enix. In surveying clients include:Miami-Dade county, Atkins, and Oxfordshire, Cumbria, Derbyshire and Pembrokeshire County Councils as well as many others.

For more information about OMG and its subsidiaries, visit www.omgplc.com, www.vicon.com, www.2d3.com, www.yottadcl.co.uk or www.yottamvs.com.

About Vicon House of Moves

VICON House of Moves has been the go-to studio for film, television, game and commercial creatives for over 10 years and has recently worked on projects for clients including Microsoft, Activision, EA, Bandai, Rockstar Games, Capcom, THQ, Naughty Dog Studios, SCEA, Bungie and others. In addition to the HOM main stage, the 26,000 square-foot facility is also home to a full performance capture volume capable of recording simultaneous high-quality audio with a capture session without any interfering background noise.

About Vicon

Academy Award®-winning Vicon is the world's largest supplier of precision motion tracking systems, and match moving software. It serves customers in the CG animation industry, film, visual effects, computer games, and broadcast television, as well as engineering and life science industries. Vicon operates in four offices worldwide, including its Los Angeles-based Entertainment headquarters: a 26,000 square-foot facility equipped with three performance capture stages for Vicon's service company House of Moves.

Vicon is a subsidiary of OMG (Oxford Metrics Group - LSE: OMG), plc., a group of technology companies that produces image-understanding solutions for the Entertainment, Defense, Life Science and Engineering markets. Other holdings include: 2d3, a manufacturer of specialized image understanding software for defense applications; Yotta DCL our highways surveying business in the UK; and Yotta MVS, a leading US provider of data collection services for the assessment of property taxation.

Vicon and OMG global clients include: Life Science leaders University of Pennsylvania, the VA Hospitals, Shriners Hospitals for Children, Titleist Golf, The Andrews Institute; Engineering industry leaders Ford, BMW, Airbus, Lockheed, Pratt-Whitney, NASA, Caterpillar, International Truck, and Toyota; and Entertainment companies Sony Pictures Imageworks, Sony Computer Entertainment, Industrial Light and Magic, Sega, Nintendo, Ubisoft, Vivendi, Electronic Arts, Square Enix and many others.

For more information about OMG and its subsidiaries, visit www.omg3d.com, www.vicon.com, www.vicon.com/boujou, www.2d3.com, www.yottadcl.com, or www.yottamvs.com.