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Distribution Agreement

23 May 2005 07:01

MediaZest plc23 May 2005 MediaZest Plc ("MediaZest" or the "Company") Distribution Agreement MediaZest PLC announces a Distribution Agreement with X3D Technologies for its glasses-free 3D display systems MediaZest PLC, the in-store marketing solutions company, announces today thesigning of a Distribution Agreement with X3D Technologies GMBH, a Germanincorporated company ("X3D"), for the use of its patented 3D software andhardware technologies. These technologies allow for creation of 3D display networks where viewers cansee 3D images floating deep within and hovering up to several feet in front ofmodified plasma and LCD screens. MediaZest will offer this technology as an important part of its one-stopin-store media solution for retailers and brand owners. Commenting on the Agreement, Sean Reel Chief Executive of MediaZest said, "Weare delighted to have formed this partnership with X3D. Its displays have theability to deliver powerful messages and create significant consumer awareness.We are excited by this partnership with a major international company with atruly innovative display technology." Gilles Crespel, Sales and Marketing Director for X3D in Europe added, "We arepleased to have reached an agreement with MediaZest and have enabled them tooffer our 3D technology solution to their clients. MediaZest has created acompelling product offering for retail and brand owners, and we expect our 3Dtechnology will be a key advantage allowing them execute on their vastpotential." Notes to Editors MediaZest listed on AIM in February 2005. It is focused on the in-store mediasector and delivering a one-stop audio, visual, aroma and satellite delivery,content management to clients in the retail, transport, property and corporatesectors. It has an international partnership with Immedia, the in-store radio group runby Bruno Brookes; and the worldwide exclusive licence for Feonics PLC'sWhispering Windows - which allows retailers to turn store windows intoloud-speakers. MediaZest's management is led by: non-executive chairman John Lovering, who isalso Chairman of Debenhams Ltd and Fitness First Ltd; chief executive Sean Reel,a former Boots and IPC executive; and Tony Moore, the co-founder of MooreClayton & Co, the global private equity solutions business. Management alsoincludes Christopher Theis, the former head of the small companies teams atHoare Govett and Smith New Court. For further information please visit - www.mediazest.com X3D Technologies X3D Technologies operates in Europe as the wholly-owned subsidiary of OpticalityCorporation, the world's leading 3D technology company focused on developing,marketing and licensing its patented autostereoscopic solutions. Opticality, aNew York, USA, based company, develops its European sales & technologies throughX3D from its local HQ in Paris and its R&D and Production centers in Jena,Germany. The company offers a comprehensive solution that includes Opticality digitaldisplays, networking products and content production services to thecommunication, retail, entertainment and scientific visualization markets. While the applications of Opticality's technology are significant, deployment ofdynamic digital display systems is Opticality's initial focus for achieving itsgoal of bringing autostereoscopic 3D to the commercial market. Opticality iscurrently focusing on large screen advertising/promotions and kioskapplications, possessing the capability to produce screens as large as 200inches (about 5 meters) and as small as 2 inches (about 5 centimeters) as wellas the proprietary software tools essential to the technology. The companyprovides expertise and services comprising turn-key solutions, including contentdevelopment. Opticality Corporation is headquartered in New York, with officesin Jena, Germany, Paris, France, Raleigh, N.C., and Los Angeles. For further information, please visit www.opticalitycorp.com This information is provided by RNS The company news service from the London Stock Exchange
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