Kin and Carta Regulatory News (KCT)

2 October 2018

Kin and Carta plc

(the "Company" or the "Group")

RELAUNCH AS A DIGITAL TRANSFORMATION BUSINESS

Change of name from St Ives plc to Kin and Carta plc

Following the appointment of J Schwan as CEO (formerly Group Chief Digital Officer) and the disposal of the Company's legacy businesses, the Company announces that it has changed its name to Kin and Carta plc (Kin + Carta).

Kin + Carta is a global digital transformation business; applying creativity, data and technology to help the world's largest companies invent, market and operate profitable new products and services.

Already supporting a number of the world's leading companies, Kin + Carta has the critical mass to compete on the global stage, with significant capabilities across Europe, Asia and the United States. Along with the name change, the organisation is relaunching under a new operating model called "The Connective"; a first-of-its-kind approach to enable seamless collaboration across a global ecosystem of 1,500 technologists, strategists and creatives.

The name Kin + Carta embodies what the Group stands for. Kin, as in family, represents the Connective's emphases on connection and collaboration. Carta, meaning map, underscores the Connective's mission to help our clients navigate the new digital world, while plotting a clear path to growth for our people and our shareholders.

It is expected that trading in the Company's shares will commence under the new name Kin and Carta plc and the new ticker code "KCT" with effect from 3 October 2018. The Company's ISIN remains unchanged (GB0007689002).

No new share certificates are being issued in respect of existing ordinary shares held in certificated form. Shareholders should retain their existing share certificates which will continue to be valid.

The Company's website will be available at www.kinandcarta.com with effect from today.

J Schwan, Chief Executive Officer of Kin + Carta, said:

"The launch today of Kin + Carta sets the seal on the old St Ives. We are now a digital transformation business with a growing number of the world's leading companies as clients supported by our 1,500 technologists, strategists and creatives based in our 11 offices around the world. Today we start on our growth journey powered by continuing organic growth and the acquisition of further breadth in our offering to clients."

A further update on Kin + Carta's business model and strategy will be provided in the Group's full year results announcement on Tuesday 9 October 2018.

This announcement is made pursuant to Listing Rule 9.6.19(1).

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