Last checked at 23 Mar 2017 11:45
Leading UK data science marketing company Jaywing launches in Australia
Listed UK data science led marketing company Jaywing has launched in Australia to fast-track local growth and expand its service offering.
Jaywing acquired a majority stake in search and online media marketing agency Digital Massive in July 2016. The purchase added to an existing presence in the country following its acquisition of UK search marketing agency Epiphany Solutions in 2014 and was part of the company's strategy to deliver a low-risk platform for international growth and product distribution.
Since July 2016, Digital Massive has enjoyed continued growth in Australia, expanding its client list, team and services and has today moved its operations to larger premises in North Sydney and re-branded the business Jaywing.
Jaywing in Australia works with brands including Wedgwood, Waterford Crystal, Tatts, Century 21, Creditcardcompare and Campos. It provides a range of online marketing services including search engine optimisation (SEO), pay per click advertising (PPC), programmatic display advertising, conversion rate optimisation (CRO) and web development. With access to products and tools developed in the UK, Jaywing's clients in Australia can now accelerate their understanding and use of digital data to improve decisions relating to marketing spend.
Martin Boddy, CEO, Jaywing plc said: "We're delighted with the performance of our business in Australia. Following a positive initial period during which we've seen the successful integration of Epiphany Digital and Digital Massive, the expansion into programmatic and wider data science services, a growing list of big name brand clients and a growing team, the time is right to consolidate on that with the launch of Jaywing in Australia. This, along with the move to larger premises, will allow us to develop our digital marketing and data offering further to reflect the breadth of our UK services and integrated approach."
Jaywing has offices in London, Sheffield, Leeds, Newbury, Swindon and Sydney.